Designing a logo can be tricky especially if you are new to it. If you need a logo for your business, the thing is you don’t need a logo design software. Instead of buying one that you still have to learn more about and get the hang of, use the money to pay for a logo designer. A custom logo design that is done by a professional is far better than something a novice can come up with using a software.
Unless your business is a logo design company, buying a logo design software is not necessary. If you are thinking of creating a logo for your organization or company, here are some things that can help you out.
There are many design inspirations that you can use in creating a trademark. If you own a company, think about the company’s mission and the kind of products that you provide. Think about the nature of your work or the kind of impression you want to achieve. Think of words that best represent your service. If you are in the delivery business, the words “speed”, “reliability”, and “on time” are the words you can play with. Once you think of words that ring a bell or sound good to you, find the best pictures to represent these words.
Monogram is not the only option.
Initials that are intertwined and monogrammed have been done more than a thousand times but in some industries, they work the best. Hotels, law firms, fashion houses, cosmetic companies, and banks often get away with the conservative look. However, there are other options. If you are selling hotdogs and fries for example, the monogrammed look may be a bit cold and intimidating. Font style is an important choice in creating a logo.
Start with pen and paper.
Even the artsy ones do a sketch first. Just in case you know how to use a logo design software, be sure to have a sketch before you start using it. A good sketch can save time and can minimize errors later on.
Logos are everywhere. Take your time to observe and look for designs that you like. It is a lot easier to think about a custom logo design when you know exactly what you want.
Don’t overplay the colors.
It’s not a contest. Limit the colors to what is necessary. Also make sure that the colors that you pick set the right mood. A brand of coffee with a pink logo can’t be seen as “strong”, “rich”, and “full bodied”. Choose your colors wisely.
Avoid words or designs with double meaning.
Aside from creating confusion, designs that have a double meaning cause people to react negatively. Check the graphics for hidden messages and see the logo as a whole, from different angles.
Hire a logo designer with experience.
You can save yourself from all the trouble of creating a logo by just letting an expert do it for you. A professional designer knows how to use a logo design software better than anyone else.